Student Acts aims to inform BGSU students on their rights on campus in Bowling Green, Ohio. The organization believes it is important to encourage the staff on campus to recognize and uphold the rights students have on campus. Using online and printed deliverables, the aim is to empower BGSU students and help them feel more in control of their education and their future outside of college.

The style aims to empower, excite, and inform students and staff. The iconography used is meant to show the diverse population at BGSU and make sure everyone feels included. The color palette involves the classic BGSU orange with the addition of a red and dusty pink to promote passion for research and a green to symbolize education.